1. When to use the logo 2. How to use the logo 3. Logo minimum size 4. Logo exclusion zone 5. Logo download
The Mind brand is based around one of our most important and recognisable assets - our logo.
In addition to our main logo we have some additional logos for use with our local Minds, supporters, donors and partners. For Index clients we have made our ‘working with Mind’ logo available for participating employers to use to recognise and celebrate their commitment to better mental health at work.
Click on the image to download the logo.
Our logo is central to our brand and using it consistently helps us to be recognisable and credible. It is vital therefore that everyone who uses it follows our guidelines for use.
The ‘working with Mind’ logo should only be used by Index participants in the context of the Mind Workplace Wellbeing Index.
We ask that you refrain from using the logo alongside any of your own mental health literature as we’re unable to endorse that this is in line with our own accredited mental health information.
The logo is made up of our name, strapline – for better mental health – and the working with header. All elements should be used together and not separated.
The logo should also never appear as part of a sentence, or with words added to it to make a new name or phrase. The logo should only be used on a white background.
The strapline is the smallest part of the logo and you should never make the logo so small that ‘for better mental health’ is hard to read. The smallest the logo should ever be in print is with 4pt type.
The logo must have a clear area around it to allow for legibility and good standout. The exclusion area is the distance equivalent to the height of the ‘d’ in the logo. These exclusion zones don’t apply online.
